Rapper Yo Gotti has been named a brand ambassador for Puma.

The “Down in the DM” hitmaker follows in the footsteps of previously announced ambassadors, including The Weeknd, his girlfriend Selena Gomez, and his fellow Roc Nation labelmates Rihanna and Big Sean.

“Puma has been an iconic name in the fashion world for decades,” the rapper says. “Their ability to remain at the top of the game in not only sportswear but in culture and fashion, is inspirational. I’m honored to be a part of that legacy.”

Yo Gotti will collaborate with designers on several products and programs involving the fashion brand.

“Yo Gotti’s creative talent, drive and genuine passion for his fans is the perfect match for Puma,” Allison Giorgio, vice president of marketing for Puma North America, says. “He is confident and isn’t afraid to take risks and we are so pleased to welcome him to Puma and can’t wait for his fans to see what he has in store for them through our collaboration.”

In addition to his new partnership, the 36-year-old released his ninth studio album, I Still Am today (October 27).

A documentary of the same name will debut exclusively on streaming service Tidal on the same day as the album release.

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